Against Time builds culturally resonant brands for the future - helping organisations define who they truly are and how they show up in the world with presence, adaptability and authenticity.
We combine strategic clarity with strong visual identity to create brands ready for whatever culture brings next. Whether in fast sprints or deep partnerships, our Brands With Soul framework adapts to the pace, complexity and needs of each brief.
If you want to know more, take a look at projects or get in touch.
Studio Mickalene
Visual Identity
Mickalene Thomas, who lives and works in Brooklyn, NY, is an artist renowned for her bold and striking paintings, collages, photography, video and installations. Drawing on both art history and popular culture, her work redefines female sexuality, beauty and power through a contemporary lens, with a particular focus on celebrating Black femininity.
As Mickalene says:
"I like finding beauty in the grit, in the darkness – they go hand in hand. It’s a form of survival, and I’d like to reflect that in my art."
This duality—finding beauty in unexpected places—comes through in her branding, which we designed to reflect her vision and ethos.
The core elements of the Mickalene Thomas brand are feminine, alluring and sophisticated. The typography is large and expressive, commanding attention yet it maintains a refined elegance. The type is paired with an elegant, curvy, feminine aesthetic, which aligns with the themes Mickalene explores in her work.
The colour scheme is a tonal black and off-white palette, creating a sense of subtle power. This minimalistic, bold colour choice reflects the contrasts present in Mickalene’s work—the balance between light and dark, grit and beauty.
Together, these elements form a visual identity that’s striking and deeply reflective of Mickalene’s artistic journey.
Saucony
Big Step: Visual Identity
We collaborated closely with Saucony’s creative and marketing directors to create a new visual identity and help reposition their brand: A step change towards a visual identity that’s true to its roots yet sets thestage for standing out as a broadly-appealing run-lifestyle brand.
This included the introduction of a new tone of voice, new brand font, colour system, art direction and the FunTECH design system.
Track Mafia are assembling
Wishing speed, love and luck to our friends at Track Mafia running the gruelling The Speed Project this weekend
Promix Rebrand
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Apostrophy Brand Identity
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John Tree Branding
John Tree new Collabs....