Promix
Promix is a sports nutrition brand committed to pure ingredients and performance. They asked Against Time to create a brand and packaging system that could communicate clarity, confidence and distinction across a wide range of products.
Strategy
We focused on building a system that would make navigation easy for customers while strengthening recognition of the Promix brand. The strategy centred on simplicity, transparency and confidence — values that guided both design and communication.
Identity
We designed a distinct two-way colour palette with multiple variants, paired with a circular graphic system to represent the different product elements. Colours categorise the ranges — including Vegan, Collagen and Whey — providing clear differentiation while uniting the brand when brought together.
Packaging design follows a clear, minimal approach. Information is presented with purposeful confidence, ensuring customers can quickly understand the product and trust the Promix brand.
Result
The outcome is a bold yet straightforward identity system that works at both product and brand level. It allows each supplement line to stand out individually while contributing to a cohesive brand presence across packaging, retail and communications.
Future
Promix now has a flexible brand system that can scale with new product launches and adapt to new categories in the nutrition space. Built on clarity and simplicity, it equips the brand to maintain trust and consistency as it grows.
If you’d like to hear more about this project, or discuss how we could help your brand evolve, please get in touch.