News
Updates, ideas and things we think are worth sharing including studio news, projects and our thoughts on culture and creativity.
16.6.26
New Client: Lighthouse Games
We’re pleased to share that Against Time is working with Lighthouse Games on the visual identity for an ambitious new driving game currently in development. Lighthouse Games is a UK-based AAA studio founded by Gavin Raeburn, whose work across Codemasters, Playground Games and the Forza Horizon series has helped shape some of the most celebrated driving games of the past three decades.
While we can’t reveal much about the project itself yet our role is to help define a cohesive and scalable visual identity system for the new game. The project is especially exciting as it is being developed as more than a conventional racing title; it is centred around car culture and designed to give players meaningful ways to explore, create and express themselves. We are looking forward to collaborating with the creative team to create a distinctive visual language for them.We look forward to sharing more when we can.
13.3.26
New Client: The Auxillary
The Auxiliary is an artist-led cultural organisation that has grown significantly over the past decade, and we are currently working with them on a brand strategy project. Founded around ten years ago, the organisation has developed into one of the key creative platforms in the North East supporting artists and connecting local creative communities with national cultural networks.
Our work has begun with a series of stakeholder interviews to better understand the organisation. These insights are being synthesised into a strategic report exploring areas of alignment, emerging tensions and opportunities for the brand.
The next stage will involve a collaborative workshop with the team to explore the beliefs and principles that underpin the organisation. These will form the foundation of a brand strategy framework designed to help The Auxiliary articulate its identity clearly and support the organisation as it moves into its next phase of growth.
The Auxiliary are exactly the kind of organisation we enjoy working with - artist-led, ambitious and deeply connected to their community, with values that strongly resonate with our own.
3.10.25
New Client: SPT Bio
We are happy to welcome SPT Bio to our roster of clients, as we undertake brand strategy and positioning work for them, creating their visual identity.
SPT Bio works with elite athletes to provide them with a uniquely tailored, holistic care package to maximise their wellbeing and potential.
More to follow on this work soon.
10.05.25
New Client: ESP Foundation
We have been asked to evolve ESP FOUNDATION’s brand strategy and visual identity.
Our Brands With Soul framework dials up the Soul and Personality ingredients versus traditional frameworks and ensures brands are future-proofed, showing up with positive impact and humanity in their core.
ESP Foundation is a charity spearheaded by its Founder, Eartha Pond, who has previously featured on the Unorthodox Blend podcast, hosted by Mark and Russell of Rosie Lee Group
The Foundation creates opportunities and programs for young people, ensuring everyone has access to education and sports, and can maximise their full potential in life.
More to follow on this work soon.
20.04.25
New Client: PNAQL
We are pleased to announce that we are working with new client PNAQL to update their Brand Strategy, Visual Identity and touchpoints, with both Rosie Lee Group and Rosie Lee Creative on the team.
“PNAQL unlocks the cultural capital of artists, creators, and fans, to grow and evolve the entire creative economy.”
More to follow on this soon.
23.03.25
Track Mafia are assembling….
Wishing speed, love and luck to our friends at Track Mafia running the gruelling The Speed Project this weekend.
10.03.25
John Tree Collaborations
John Tree, is a London based product designer for some of the world’s leading brands, delivering an extensive knowledge of materials and manufacturing techniques. His product design has won numerous awards and his list of clients have included brands such as Deadgood, Sony, and Roli.
See more of John’s Work
30.01.25
Studio Mickalene Visual Identity
Mickalene Thomas, who lives and works in Brooklyn, NY, is an artist renowned for her bold and striking paintings, collages, photography, video and installations. Drawing on both art history and popular culture, her work redefines female sexuality, beauty and power through a contemporary lens, with a particular focus on celebrating Black femininity.
As Mickalene says: "I like finding beauty in the grit, in the darkness – they go hand in hand. It’s a form of survival, and I’d like to reflect that in my art."
This duality finding beauty in unexpected places comes through in her branding, which we designed to reflect her vision and ethos.
The core elements of the Mickalene Thomas brand are feminine, alluring and sophisticated. The typography is large and expressive, commanding attention yet it maintains a refined elegance. The type is paired with an elegant, curvy, feminine aesthetic, which aligns with the themes Mickalene explores in her work.
The colour scheme is a tonal black and off-white palette, creating a sense of subtle power. This minimalistic, bold colour choice reflects the contrasts present in Mickalene’s work—the balance between light and dark, grit and beauty.
Together, these elements form a visual identity that’s striking and deeply reflective of Mickalene’s artistic journey.
25.01.25
Mickalene Thomas
Mickalene Thomas makes paintings, collages, photography, video, and installations that draw on art history and popular culture to create
a contemporary vision of female sexuality, beauty, and power.
We have worked closely with Mickalene and her studio to develop identities for her work as an artist, but also for her partnerships, collaborations and store. We also collaborate with Mickalene for her exhibition graphics and are currently designing an updated web presence.
04.11.24
TM 10
This year marks a decade of Track Mafia pushing limits, breaking PBs, and building community on the track. To celebrate the milestone, we created a set of anniversary logo variations — a fresh take on the crew’s iconic identity, rolled out across communications and a limited-edition merchandise drop.