SPT
SPT supports long-term athlete health using advanced blood biomarker testing at the core of its service. The team asked Against Time to create a clear, athlete-first brand that communicates evidence-led insight with humanity and calm authority - credible for elite environments and trusted by players and performance staff.
Strategy
We worked with the SPT team to define a clear positioning that would set them apart in the performance space - grounded in science but centred on the athlete. The strategy reframed blood biomarker testing from a clinical procedure into an essential tool for protecting long-term health and sustaining performance.
From this thinking came three guiding principles: putting the athlete first in every decision, prioritising insight over data overload and designing systems built for the unique pressures of elite sport. Together, these created a strategic platform that balances rigour with empathy, giving SPT a confident yet human voice across every touchpoint.
Identity
We translated the strategy into a focused visual system with precision and restraint at its core. A clean logotype and modular layout grid prioritise legibility under pressure; a minimal palette and exacting typographic hierarchy convey clinical clarity without feeling cold. Information design leans on simple, visual cues that help teams move from data to decision quickly - across dashboards, reports and field materials.
Against Time led the strategy and identity, while packaging, website and presentation templates were created in collaboration with Rosie Lee Creative.
Result
SPT now has a brand that reflects its true purpose - helping athletes stay healthy, perform better and recover smarter. The identity brings clarity and confidence to every interaction, from blood analysis reports to locker-room conversations. It captures the balance of care and precision at the heart of the brand.
Future
The brand system was built to grow with SPT - adapting to new sports, audiences and services while staying true to its core purpose. It gives the team a confident platform to evolve, communicate and keep leading the conversation on long-term athlete health.
If you’d like to hear more about this project, or discuss how we could help create a brand that moves yours forward, please get in touch.