Grammes
We created the visual identity for Grammes, a French patisserie in Amsterdam bringing a modern sensibility to traditional baking.
Founded by pastry chef Maxime Papin and Nawal Batoun, Grammes set out to merge Parisian craft with a contemporary, urban edge. Our task was to translate this ambition into a visual identity that captured both the indulgence of French patisserie and the freshness of a new neighbourhood spot.
Identity
We built the identity around the concept of urban delight. A clean logo and refined colour palette balance heritage with innovation — paying homage to French baking traditions while signalling a forward-looking patisserie. Alongside the core marks, we developed a toolkit of icons, patterns and assets designed to flex seamlessly across digital and physical touchpoints.
Result
The result is a brand world that feels high-quality, modern and indulgent. From packaging to in-store moments, Grammes now has a visual language that matches the craft of its pastries. Seeing the brand thrive in our hometown — and watching their croissants become local legends — is a proud moment for our team.
If you’d like to hear more about this project, or discuss how we could help your brand evolve, please get in touch.