SPX.
Brand Strategy.
SPX Fit is a global leader in Fitness & Wellness Design. With over 100 successful facility creations across 14 countries and 4 continents, they have built a reputation for designing and delivering luxurious fitness and wellness facilities across various sectors.
After meeting with Chris Howell, the founder of SPX, we did a deep dive into the marketplace and agreed that the best place to start with SPX’s evolution would be to develop a strong brand strategy as a platform for everything else to spring from.
Our Brands With Soul framework encourages us to stay human-centric in everything we do, and to go really deep into beliefs and philosophy of the brand and its founders.
In developing the Brand Soul of SPX, we curated a worldview consistent with the brand’s origins and founder philosophy which then informed the brand’s Purpose and Mission. Brand Position gives SPX a strategic focus for the next period of growth while Brand Personality gives SPX strong core values, personality and tone of voice so that they know how to show up.
Wrapping everything is the Brand Story, a series of set pieces and explorations of how to talk about the brand and its origins consistently across different touchpoints.
Our brand strategy has evolved to unlock the power of AI without losing the unique experience and approach of our team. Working with various AI tools we fast-tracked our understanding of the marketplace by reverse engineering other brands, and used assisted copywriting techniques to prototype copy intentions before deciding which direction to go.
Using AI tools in our brand strategy meant we were able to go further with our investigations and brand development than we would otherwise have done, without overspending the budget.
“From our first conversation, their dedication and expertise shone brightly. It was clear that they were not just here to enhance my brand's look, but to genuinely delve into its core values and philosophy. With Rosie Lee, it felt less like hiring a service and more like forging a partnership.”, Chris Howell, SPX Fit Founder.
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After meeting with Chris Howell, the founder of SPX, we did a deep dive into the marketplace and agreed that the best place to start with SPX’s evolution would be to develop a strong brand strategy as a platform for everything else to spring from.
Our Brands With Soul framework encourages us to stay human-centric in everything we do, and to go really deep into beliefs and philosophy of the brand and its founders.
In developing the Brand Soul of SPX, we curated a worldview consistent with the brand’s origins and founder philosophy which then informed the brand’s Purpose and Mission. Brand Position gives SPX a strategic focus for the next period of growth while Brand Personality gives SPX strong core values, personality and tone of voice so that they know how to show up.
Wrapping everything is the Brand Story, a series of set pieces and explorations of how to talk about the brand and its origins consistently across different touchpoints.
Our brand strategy has evolved to unlock the power of AI without losing the unique experience and approach of our team. Working with various AI tools we fast-tracked our understanding of the marketplace by reverse engineering other brands, and used assisted copywriting techniques to prototype copy intentions before deciding which direction to go.
Using AI tools in our brand strategy meant we were able to go further with our investigations and brand development than we would otherwise have done, without overspending the budget.
“From our first conversation, their dedication and expertise shone brightly. It was clear that they were not just here to enhance my brand's look, but to genuinely delve into its core values and philosophy. With Rosie Lee, it felt less like hiring a service and more like forging a partnership.”, Chris Howell, SPX Fit Founder.
> Back