We recently were asked to work with alternative legal services provider Hoare Associates, to help them with their Purpose and marketplace position. We combined the workshop with a staff engagement event, in the form of a Purpose Workshop.

Before the workshop, we conducted marketplace research, and immersed ourselves in the company's audience, as well as undertaking Stakeholder interviews to gain crucial insight. 

The workshop itself was a combination of education, engagement with staff and progressing the thinking around Brand Strategy. A consultation followed, with owner Rich to lock in key decisions around Purpose, Mission and Brand Position and to finalise the company’s Archetypes. 

By approaching this work through a workshop, it was a very efficient use of time and also had the dual benefit of engaging the rest of the company with the decision-making and knowledge surrounding the work. 

As always, we utilised AI here to fast track some of the immersion work around marketplace analysis, and to create workshop structure based on our existing Frameworks. 


> Back