Saucony.
Triumph 22.Context
We collaborated with Rosie Lee Creative to create the launch campaign for Saucony’s Triumph 22: “100 Smiles Per Hour”.
Concept
Rosie Lee Creative worked with with photographer Paulsta to create dynamic lifestyle photography of runners in urban landscapes.
Our role was to produce smile emojis were with a mix of AI and bespoke drawn facial expressions, which were then placed on in post production. The emojis were animated for the campaign tease and used as part of Saucony’s London Marathon stand.
Highlighting the campaign’s tagline “The Feeling of A Better Foam” we created expressive CGI midsole foam using AI, to draw focus to this integral element.
Tools
- Leonardo.ai
- Photoshop
> Back