Saucony Sugarcane

A sweet ride.
We were briefed by Saucony to create a set of AI-crafted visuals to promote the launch of their sustainable Peregrine shoe, made from sugar cane-derived PWRRUN BIO foam.

Following on from our initial exploration of candy-themed environments, we narrowed down the colour palette and provided a striking, complementary backdrop allowing the Saucony Peregrine, and all of its innovative and sustainable features, to shine.


- Midjourney
- Microsoft AI Image Generator
- Photoshop

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