DFNS.

Cleans Everything.
Context
While working with DFNS on their brand strategy we couldn’t help but experiment with a series of images that show the action of their products in a light-hearted, engaging way.

After we shared these images with DFNS, they decided to use the globe, and accelerated the announcement of their groundbreaking Alu-Air concept on Earth Day 2024.

Concept
DFNS are a global leader in care products, and have been committed to sustainability since day one. We developed an art direction that communicated the action of cleaning, but also with a purity of expression.

Tools

- ChatGPT
- Dall·E
- Photoshop


> Back