About
With technology advancing at a breakneck speed, we stand at the precipice of an existential revolution. This amplification of human creativity is not just transforming how we work, it is reinventing the essence of creativity itself.
We believe in this expansive future - where we craft strategies, stories and experiences that create impact, resonate deeply and stand the test of time.
There is no time like the present to create the future.
Against Time.
Our Beliefs
01 In a world that never stops evolving, we embrace the continuous flow of innovation and change.
02 We believe in the symbiotic relationship between human imagination and technological advancement.
03 Each experiment, whether successful or not, is a step forward in our quest for insights and solutions.
04 Bringing together diverse minds and talents unlocks unparalleled creativity and innovation.
05 We live in the present, harnessing the opportunities and technologies of today to build a better future.
06 We are committed to using our creativity, technology and collaboration to address global challenges, drive sustainable progress and create a better future for all.
How We Work
Over the past four years at Against Time, adaptability and agility have been at the core of our learning and growth. We approach each project with a mindset that is flexible yet focused, enabling us to navigate complexities with precision and grace.
Our process is dynamic, responding to changes with ease, ensuring that we deliver innovative solutions that are both timely and timeless. By embracing change as a constant, we empower our team and our clients to achieve extraordinary results, no matter the circumstances.
Ethics
Ethical considerations are at the forefront of every decision we make, especially when it comes to the use of modern technology. We understand the profound impact that these tools can have on creativity, but also on broader culture and society.
Therefore, we are committed to upholding the highest ethical standards in all our endeavours. We prioritise transparency, accountability and fairness in our systems, while actively working to eliminate biases, safeguard privacy and to respect copyright.
01 In a world that never stops evolving, we embrace the continuous flow of innovation and change.
02 We believe in the symbiotic relationship between human imagination and technological advancement.
03 Each experiment, whether successful or not, is a step forward in our quest for insights and solutions.
04 Bringing together diverse minds and talents unlocks unparalleled creativity and innovation.
05 We live in the present, harnessing the opportunities and technologies of today to build a better future.
06 We are committed to using our creativity, technology and collaboration to address global challenges, drive sustainable progress and create a better future for all.
How We Work
Over the past four years at Against Time, adaptability and agility have been at the core of our learning and growth. We approach each project with a mindset that is flexible yet focused, enabling us to navigate complexities with precision and grace.
Our process is dynamic, responding to changes with ease, ensuring that we deliver innovative solutions that are both timely and timeless. By embracing change as a constant, we empower our team and our clients to achieve extraordinary results, no matter the circumstances.
Ethics
Ethical considerations are at the forefront of every decision we make, especially when it comes to the use of modern technology. We understand the profound impact that these tools can have on creativity, but also on broader culture and society.
Therefore, we are committed to upholding the highest ethical standards in all our endeavours. We prioritise transparency, accountability and fairness in our systems, while actively working to eliminate biases, safeguard privacy and to respect copyright.
Origins
In 2020, during the global upheaval of the COVID-19 pandemic, Against Time was born. Disillusioned with the status quo in our industry, we set out with agility and adaptability at our core, seeking to meet the urgent, evolving needs of brands in a world turned upside-down.
AT was designed to be different from the start, we threw away everything we had learned, and rebuilt from the ground up, challenging assumptions of how an agency should exist and relate to others.
Our recent journey into AI and new technologies is not a pivot, but reflects our commitment to stay focussed on the urgent needs of brands, whatever that takes.
Today, we work with brands seeking relevance in a future shaped by rapid technological advances. We are not trying to keep pace with change but to lead the change.
A Rosie Lee Unit
We are a creative unit within the Rosie Lee Group, a collective with a rich 24-year history in the global creative industry. As part of this group, we benefit from a legacy of innovation and excellence, and can draw on diverse skills and services offered by our sister units, enabling a multidisciplinary approach to our projects.
This affiliation enhances our ability to deliver high quality solutions across various creative disciplines.
In 2020, during the global upheaval of the COVID-19 pandemic, Against Time was born. Disillusioned with the status quo in our industry, we set out with agility and adaptability at our core, seeking to meet the urgent, evolving needs of brands in a world turned upside-down.
AT was designed to be different from the start, we threw away everything we had learned, and rebuilt from the ground up, challenging assumptions of how an agency should exist and relate to others.
Our recent journey into AI and new technologies is not a pivot, but reflects our commitment to stay focussed on the urgent needs of brands, whatever that takes.
Today, we work with brands seeking relevance in a future shaped by rapid technological advances. We are not trying to keep pace with change but to lead the change.
A Rosie Lee Unit
We are a creative unit within the Rosie Lee Group, a collective with a rich 24-year history in the global creative industry. As part of this group, we benefit from a legacy of innovation and excellence, and can draw on diverse skills and services offered by our sister units, enabling a multidisciplinary approach to our projects.
This affiliation enhances our ability to deliver high quality solutions across various creative disciplines.