Goliath
Copy.Context
We were approiached by the denim brand Golaith International to create brand imagery that integrates elements of the Rorschach inkblot test and the Monarch butterfly.
Concept
Our goal was to develop a versatile logo that can be used across various applications, including apparel and jean button detailing.
Having already experimented with Rorschach techniques, we were well placed to take on this brief and aply our learnings to a live project.
We tested different images from recognisable through to more abstract to land on an overarching style before building and fine-tuning the final imagery and delivering in various usable formats.
Tools
- Leoardo.AI
- Photoshop & Photoshop Firefly
- Illustrator
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